Demba is the variety for high primocane fruiting characteristics; highly generative growth; Easy and fast flower induction and fruiting. The fruits are firm, large and slightly flattened with a good balanced flavour. Demba is an excellent variety to use for double cropping or everbearing. The plant has a moderate vigour together with its generative growth and fruiting characteristics management is required to obtain the best fruit quality and yield. Adjustments to a standard blueberry cultivation system are required and high planting density is advised.